Apple-icious? I’d say not

On Apple.com‘s new look-and-feel, discovered via Laurie.

First thoughts: it looks like someone’s just found the Colors > Invert menu item in Photoshop. Is black really back in again? I thought we’d seen the end of back of white-on-black text, banished along with circa-1998 websites and MS-DOS windows. Sure, it looks different from the old design, but not vastly so and I’d actually say it’s a step back in terms of the nice minimalistic look they previously had going on.

Their news ticker is neat, although it looks rather similar to our own.

Overall I give them seven out of ten – but only because it was so good before, they haven’t changed it that much and their small army of graphic designers seem to be able to make anything look good. Even if it is in black.

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